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As companies strive to do more with less and increase efficiencies per business process audits, the way businesses go to market remains a critical investment. Many business leaders see room for improvement in the delivery of marketing materials and consumer-facing collateral—and they’re turning to highly interactive, SaaS-based, automated fulfillment systems to meet the need. Reducing overhead costs, eliminating redundancies and streamlining resources are all tangible results that can be realized through the use of six sigma strategies and Kaizen activities, and innovative efficiency systems. Applying lean practices to creative collaboration, execution and fulfillment processes is critical in an enterprise environment that must be nimble in serving large groups both internally and externally. An innovative way in which to meet this goal is through the implementation of digital asset centralization to manage branding standards, web-to-print and on-demand video fulfillment.